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About Us

Shetland Designer is Wilma Malcolmson - one of Shetland's most influential and innovative designers. She established the business in 1982 after many years of considering and developing the complexities of the craft of Real Shetland Knitwear.

Wilma's innovative studio - 10 miles south of Shetland's main town, Lerwick - has an enviable world reputation for its skillfully blended Fair Isle knitwear. Wilma elegantly captures the natural hues and rich contrasting colours of Shetland, producing original classic and designer knitwear in all-natural fibres.

Much of her collection is inspired by old family patterns handed down through the generations. All items in her collection are individually crafted to the highest standards demanded by her worldwide customer base.